Datamar celebrates historic participation at the Intermodal trade fair

Apr, 04, 2023
Datamar celebrates historic participation at the Intermodal trade fair

From February 28th to March 2nd, Datamar participated in the 27th edition of Intermodal South America, Brazil’s main logistics, cargo transport, and foreign trade show, held at the São Paulo Expo convention centre.

This year, the company presented its innovations in foreign trade intelligence in a 200 m² stand.

The stand was equipped with several interactive totems, which allowed visitors to have a hands-on experience with Datamar’s main products and launches. In addition, the staff members simulated situations that could be answered with Datamar solutions and answered the visitors’ doubts. There was also an Instagram-friendly area, which was a hit with the audience.

New products and services

At the event, Datamar CEO Andrew Lorimer led a presentation to customers and partners about the new material the company has to offer for 2023, such as DataLiner online, Datamar’s business intelligence tool, and DataLiner mobile, a cell phone version of the system.

DataLiner allows an in-depth analysis of all maritime import and export operations in South America, thanks to a comprehensive data set that includes specific goods and the entire logistics chain. With the new online and mobile versions, the system gains flexibility, as it can be accessed anywhere.

Another highlight of Datamar’s participation is the addition of new data fields on DataLiner, increasing the range of information readily available to its users.

Among the new information introduced in the system are the date of call of the ships in the first and last port of the cargo’s route, the first and last terminals the vessel berthed in the voyage, in addition to more data on feeder ships, such as travel, IMO, DWT, capacity and vessel type. It is now also possible to see the feeder’s owner, operator, and agency.

The system also gained new data fields: NOR (non-operating reefer, information about non-active reefer containers), OOG (out-of-gauge cargo field, information about non-standard cargo), and charterer, which shows the name of the companies that chartered ships directly with a non-regular line owner (tramp). The charterer is identified through an extensive network of port information developed by Datamar and partner maritime agencies strategically positioned along the Brazilian coast.

Another new aspect revealed at the trade show is that, from now on, the system’s data will be updated weekly instead of fortnightly, increasing the speed with which the latest data reach customers.

VidalGol partnership

Datamar’s stand at Intermodal also counted with the visit of the young people assisted by the non-profit VidaGol, which aids young people from diverse social and economic backgrounds to live an abundant life by providing academic and professional training, as well as access to sports. VidaGol is maintained by Datamar and other partner institutions.

The young men and women enrolled in VidaGol’s professional development program visited the event to gather information about the exhibitors and share their experiences with their colleagues.

Good results

Intermodal 2023 attracted approximately 40,000 visitors and 500 exhibitors, making it the largest edition in the event’s history. Datamar has already confirmed its participation in next year’s Intermodal, which will take place from March 5th to 7th at the São Paulo Expo space in São Paulo.

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