Data drives value, enabling informed decision-making—but only if it’s handled and interpreted correctly. Technology plays a pivotal role in this process, and with that in mind, Datamar is organizing the DataSmart Shipping Conference, a series of discussions, seminars, and workshops designed to enhance the knowledge, networking, and skills of foreign trade professionals in Brazil.
The upcoming conference, “Applying Technology to Extract Value,” will take place in person on March 25–26, 2025, in São Paulo, and will focus on a pressing topic: how data users can develop a hands-on approach to extract actionable insights hidden within vast datasets comprising millions of entries and fields.
Modern technology, when applied correctly and with the aid of specialized knowledge, can provide concrete answers and solutions—particularly when integrating data from multiple sources is required. This conference will feature a mix of sessions, including hands-on examples of integrating diverse datasets and strategies for extracting value from Datamar’s extensive data repositories.
Datamar’s flagship data intelligence tool, DataLiner, boasts nearly 50 million records, each containing approximately 194 fields. Querying this vast database—amounting to nearly 9.7 billion data points—and generating actionable insights demands expertise. The conference’s primary goal is to equip attendees with the skills to navigate and utilize this abundance of information effectively.
A standout feature of Datamar is its comprehensive historical dataset, which has tracked container throughput along the East Coast of South America since 1996, making the company a pioneer in this field.
In addition to practical sessions, the conference will also cover the integration of external public datasets with Datamar’s proprietary databases. Speakers include Andrew Lorimer, CEO of Datamar, and Marcos Paulo, CIO of Datamar, alongside other experts to be announced soon.
Event Details:
- Event: DataSmart Shipping Conference – Applying Technology to Extract Value
- Dates: March 25–26, 2025
- Location: Blue Tree (Av. Brigadeiro Faria Lima, 3989, Itaim Bibi, São Paulo)
More information available at www.datasmart.datamar.com.br
