Datamar played a pivotal role in this year’s Intermodal South America, the largest event for Logistics, Intralogistics, Technology, Cargo Transportation, and Foreign Trade in the Americas. Held from March 5th to 7th, the trade show brought together over 500 national and international exhibitors, filling an entire wing of the São Paulo Expo – Exhibition & Convention Center. A month after the event, the company is still reaping the benefits, with new deals sealed.
The spacious, open, and interactive Datamar booth was a hit among attendees. Featuring 06 interactive kiosks, visitors got hands-on experience with Datamar’s main maritime intelligence tools, like DataLiner, a platform providing all import and export data via maritime routes from the East Coast of South America, including Chile and Peru in the West Coast. The Datamar team was available to showcase the products and answer inquiries.
The booth buzzed with activity from vending machines that dispensed prizes based on the player’s score in a foreign trade quiz. Another successful marketing strategy was sampling the event map, showing each exhibitor’s classification and location to help visitors navigate the booths. The company also sponsored kiosks with outlets for charging mobile phones. Take a look at some of the event’s highlights
Datamar took the opportunity to announce several innovations, including:
- A 100% online DataLiner: Datamar’s leading market intelligence tool is now accessible online, eliminating the need for app installation.
- Peru Data: Expanding its data coverage to the West Coast, Datamar now offers data from Peru as well as Chile.
- Search Records: Enhanced with new functionalities and user experience improvements, it has become more intuitive, allowing users to save reports, rename them, refine searches, among other features.
- Company Profiles: A new tool that allows searching information on specific companies, such as taxpayer registry, location, group affiliation, main products imported and exported. Company profiles also include a list of the Top 10 companies in a given sector, structured in a quick and assertive manner.
- New data fields in DataLiner: Feeder information (vessel name, operator, capacity, schedule date and terminal, among others), container type (20-foot, 40-foot, flat rack, high cube dry, high cube reefer, mafi NOR, OOG, Open Top, and Tank), product detail up to five levels for specific cargoes (beef, poultry, sugar, fertilizer, and tobacco), freight type (pre-paid or collect), and charterer (charterer information inclusion).
Internationalization campaign
Datamar is expanding its presence globally, including in the United States, where it maintains its own staff. Recently, Datamar terminated the commercial partnership it had since 1999 with S&P Global, authorizing the resale of Brazilian maritime transportation data. Thus, market service in the United States is now exclusively handled by Datamar in-house.
Interlog Summit Participation
In addition to its successful booth, Datamar also participated in the 2nd Interlog Summit, a business conference that takes place alongside Intermodal. During the event, Datamar’s CEO, Andrew Lorimer, held a presentation and moderated the panel “Political and Economic Landscape: Resilience to Navigate through Waves of Global Instability.”
Mr. Lorimer shared the panel with representatives from Allink Neutral Provider, Project 44, and Asante Group. He provided an overview of the main factors that have influenced global logistics in the past 15 years and the challenges of maintaining sustainable freight in maritime cargo transportation.
Lorimer also presented some numbers on maritime trade between Brazil and Russia, changes in maritime routes due to the Panama Canal drought, and the impacts of the Suez Canal crisis, as well as opportunities for Brazil in this scenario.
The Interlog Summit had over 1,200 attendees watch 60 hours of presentations by 95 speakers across three days.
Intermodal 2025 is scheduled to take place between April 22 and 23, 2025, at the Anhembi District, in São Paulo, and Datamar, which has eagerly participated in the event since its first edition is once again a confirmed attraction.
